Sometimes politicians land on a phrase that particularly resonates with the public mood and gives added impetus to that most dangerous of things in politics, 'momentum'. David Cameron's address to the CBI yesterday morning wasn't particularly remarkable but for the inclusion of what might be just such a 'killer phrase' - Labour supporters will contest it and they may have reasonable grounds for doing so but given the general air of disquiet around at the moment the prospect of an election poster like this will concentrate minds inside No.10....
Labels: Media
8 Comments:
Thats more like it !!
You're far too partisan NM - if you view everything through the prism of party advantage (minimise criticism of 'my team', maximise it for the other lot) you degrade your own judgement and become part of the game rather than a interesting and broadly independent voice. Ironically you become guitly of the sort of thing you've chastised Polly Toynbee for elsewhere on this blog.
Actually I hate to say it but I think Vince Cable got the killer quote of this period today - "from Stalin to Mr Bean". That's gotta sting.
Very good, they should use it.
Quite agree Tom. I think whatever your politics you'd have to say that the 'Mr Bean' line verges on genius and will probably haunt Brown for ever now. I'm sure the photoshop junkies are working away on appropriate graphics for Tory blog sidebars as we speak.
And thanks Steve - for a small and properly disclosed fee CCHQ is more than welcome to use it..!
I wouldn't be too upset about them using it Liam. I suspect the average voter doesn't read that amount of text as they whiz past in the car or meander past on the bus, and they are likely to think it is a Labour poster. I suspect you are placing too much emphasis here on people's interest... and powers of retention. The fact is that by the time the election comes around this story will be chip paper 3 times recycled. Blair invaded Iraq in 2003 and swept to victory two years later. A poster like this, if people troubled to read it at all, would just be seen as a Tory saying nasty things about Labour. So what, no surprise there.
Although, even for the Tories it would be better than that truly dreadful.... Are you thinking what we're thinking.... jibberish last time around.
Fair point Bob - I guess my point was if the sort of events we've seen over the last few weeks become the norm by the next election (unlikely but politics is a funny business) then something like this definitely would resonate.
And I agree on the brevity thing - a real ad agency would need some thing snappier. Perhaps we could ask Vince Cable....
Yes but that comes out of the EU directly in the case of this "government". Also, thiscomment of Cameron's might come back to bite him on the butt.
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